Soft and creamy! You can make it smoother by rubbing some on the back of your hand or on your finger tips. I just take a little and use the back of my hand and gently rub until super smooth and creamy. I place it all over my face including under eyes, lips and neck. No scent at all! So far my favorite!You can just pull some of the product from the glass jar and rub it on your hands, lip and face. I like to smooth it out before applying so I don’t tug on my skin. Your skin just eats it right up! I have combination/oily (depending the season) skin. There’s no greasy, thick, heavy feeling at all! The first night I tried some and woke up to super soft and more vibrant skin! I was shocked!I’m a La Mer and Korean product (I’m Korean) lover and have been my entire life. I started young, (teenager used only Laneige) and had to change up my regimen/products as the years past. Now in my 40’s I find my skin drier in the winter and a bit more oily during the summer. In my 30’s I switched to 2 different Korean lines and La Mer. However…this definitely tops any of my facial lotions and cream! I do have sensitive skin and an olive tone. Genetics landed me with dark shading under my eyes. It’s too soon to tell if it will help hyperpigmentation and dark circles BUT moisturizing??This product and this brand (I tried a few other brands with the same ingredient list) is amazing!JUST GET IT!!